Big business, with its pursuit of profit at all costs, creates some huge problems in society. Such as poisoned environments, factories run with slave labour… and the process of globalisation is spreading them everywhere.
So what can the little person do? Just this: make a conscious choice not to participate – and actively search out better alternatives. Because while the world is awash with stuff we don't need, we definitely do need more ethical entrepreneurs. And, at the same time, conscious consumers.
A nice example is Sanchi Bags, recently started up in India with the vision to promote the use of eco-friendly products and empower women. The idea is that the fashionable bags – including ones for laptops and tablets – will attract youth into the “go green” movement and become trendsetters across generations. The bags are made from locally-sourced biodegradable material and, most importantly, manufactured in their own households by suburban and rural woman homemakers.
You can connect with Sanchi via their facebook page www.facebook.com/sanchibags